In the first week of January
2014, a group of medical and nutritional experts in the U.K. launched a rather
unusual initiative called ‘Action On Sugar’ to influence the food industry to
reduce added sugar in foods by 40% over four years. If anything, this was long overdue. Across the Western World and increasingly in
India, sugar is emerging as the single biggest cause of a growing lifestyle
disease epidemic. India, I read, is the
World’s largest consumer of sugar and with a growing appetite for junk food;
Pepsi recently announced an investment of about five billion dollars (rupees thirty
thousand crores) in helping us on our collective way to the hospital. The
Action on Sugar needs to originate here.
Refined sugar is a relatively new
invention to the World and is newer to India.
In our country in the 1970s, when I was growing up, sugar was rationed
carefully and it was common for the poorer economic sections of society to
drink their tea without it; indeed I clearly remember my gardener drinking his
tea, with a piece of jaggery by the side, that he’d bite into once in a way. Historically, sweets (or ‘sweetmeats’ as
Indian sweet dishes were called) were consumed on special occasions and made
with jaggery. Acreage under sugarcane in
India grew dramatically in the 1970s, with irrigation support and the green
revolution, and sugar has since been widely and easily available –
interestingly, this is the period in which obesity, blood pressure and
illnesses resulting out of a sedentary, rich-food lifestyle have made their
firm presence in all of urban India and in parts of rural India as well.
Refined sugar has no nutrition at
all and is a source of completely unnecessary calories; there are multiple
sources of sweet carbohydrates in every part of India that have higher
nutrition. Sugar is known to be
addictive as well: in a French study in 2007, it was reported that when rats
were given the choice between sugar and cocaine, they chose sugar
overwhelmingly. Even the rats that had
been given cocaine over a period, to get them addicted to it, seemed to prefer
sugar. There is enough anecdotal
evidence of this in our lives as well; the craving for a sugary dessert after a
meal can be intense and continuous.
While sweet dishes as dessert after every meal, rather than a fruit, are
conspicuously sugary, it is the insidious addition of sugar to human diet that
has caused the addiction. All of us, children
in particular, consume sugar in most processed foods: sauces and ketchup,
‘healthy’ juices that have added sugar, brown and white beverages, cookies and
bakery products, junk food and bread spreads.
As I began to study the health
effects of sugar, there was as much learning as there was worry; what follows
in this paragraph must make us sit up and take notice. Refined sugar is obviously a major
contributor to obesity and is a toxin for those with diabetes. In addition, a US study by the Center for Disease
Control and Prevention, Atlanta and Harvard School of Public Health showed a
link between high levels of sugar consumption and a 275% percent higher
relative risk of dying from cardiovascular disease where refined sugar
consumption was about a quarter or more of a person’s calorie intake. Dr. Aseem Malhotra, an eminent cardiologist
in the UK who is leading the fight against sugar, suspects that sugar causes
the liver to produce more uric acid, and this leads to high blood pressure and
much of the resultant illnesses, including dementia. Sugar, he further adds, could be as inimical
to the liver as alcohol, contributing to a non-reversable condition called
non-alcohol fatty liver disease – the second biggest cause of liver failure
after alcohol (which, by the way, is from sugar as well!). Others point to a
possible role that sugar could be playing in some cancers. No wonder then that Professor Simon Capewell
of the University of Liverpool’s Institute of Psychology, Health and Society
labels sugar ‘the new tobacco’. Much of
this information has been known for years, but it all came together to make a
compelling case only with the increased focus in the Western World on public
health which now centres around the consumption of toxic junk, including
refined sugar.
So, how much sugar is OK to
consume?
In January 2014, a peer-reviewed
article in the Journal of Dental Research suggested that added sugars should not
be more than five per cent of calorie intake, to protect teeth and gums and
most health specialists agree with this estimate. This means a maximum of six teaspoons of
sugar for a person consuming two thousand calories a day. To most of us, this will mean a lifestyle
change. Remember the sugar you consume
in your tea or coffee is part of the story and much of the sugar you consume is
involuntary, as you eat processed food: as a yardstick for comparison, a can of
any of the cola brands in the market contains the equivalent of nine spoons of
sugar (actually, high fructose corn syrup, a cheaper alternative to sugar, but
with the same deleterious effects), which is your quota for a day and a half.
It is time to act now –
individually and collectively - to neutralise an avoidable epidemic. Cut your
sugar to the minimum – it’s the least you can do to help yourself.
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ReplyDeleteHi Gopu, This is like a sequel to your previous blog ( from the title)...A case against sugar after being salted away?
ReplyDeleteThis article should be published in the papers with illustrations of obese people holding cola/pepsi bottles. Even the mithais and payasams that we Indians drool over and gorge on are far tastier with jaggery instead of sugar...
Yes, fully agree.....
DeleteI loved the way you have written the scientific facts in such an easy language!
DeleteHow is jaggery as a substitute? How much. An be safely consumed per say?
ReplyDeleteJaggery (pure) is better since it is unrefined, though its water footprint is close to that of sugar. On the safe consumption part, I have no idea, since most of the work on sugar has been done in the developed world.
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